When designing a website, the scale can tip either side: maximizing user experience or SEO. In the past decade, a web design that was biased to maximize on the SEO strategy was more popular and accepted by many search engines.
However, in the recent past, things have changed and most search engines require that web designers give user experience priority.
Essentially, websites are not built for search engines, but rather for the users. Therefore, user experience should be given priority when building a website. Nonetheless, SEO optimization is imperative in helping the users find the website.
This is to mean, your website must equally cater to website optimization while catering to user experience.
How do you balance between SEO and user experience?
Most search engine platforms are built in a way that enhances user experience. Therefore, you do not have to choose between making your website highly searchable and user friendly. Besides, a website that is highly user friendly is also highly ranked for optimization.
1. Enhance Your Website’s Look and Feel
Users enjoy visiting a website that is aesthetic, easy to navigate and provides relevant content.
They give such websites priority and even stick there longer. They also come back to that particular website for future references to enhance your website’s look, use a considerable number of quality images in your page or website as they help to grab the user’s attention.
Ensure the images used are relevant to the written content provided and well optimized. Carefully plan your image placement on the page to enhance SEO benefits. Notably, this will improve your site’s search visibility.
2. Use a Responsive Web Design
A responsive web design allows your website to be viewed from different gadgets of different sizes. It allows your website to be resized and reformatted to fit the user’s device screen. This explains why one can comfortably view the site on a 4” smart phone and on a 21” desktop screen.
Websites designed in responsive design are mobile friendly making them accessible through mobile phones. It is crucial because we live in a world where majority of people have mobile phones. In fact, majority of the people access web content through their mobile phones. Hence, this makes a responsive website accessible to more people across the globe.
Google and other search engines give mobile friendly websites priority ranking on mobile search results. Consequently, this enhances your site’s usability as well as search visibility.
3. Update Your Website Frequently
Both SEO and user experience are enhanced by regularly updating your web content. Remember your content is the major component of your website. You therefore need to keep it up to date and relevant.
The audience is constantly changing and evolving and so are their interests and needs. You want your website and content to evolve along. Carry out frequent audience research to be able to keep up with your audience’s changing needs and demographic. Then, adapt your content appropriately.
Keep in mind that you are first writing for your audience and SEO needs to follow behind.
4. Keep Navigation Simple
Ensure that navigation of your website is simple and straightforward. Nowadays, the audience is spoilt for choice of content. Therefore, if your website is difficult to navigate they will immediately find an alternative.
Whether your website is heavy or simple, ensure that it is designed in a way that users can easily move from one page to another. Seek professional guidance on the most appropriate way of organizing your content, web pages and the entire website.
Use features such as “click-to-expand” and infinite-scroll sparingly. You want the users to be able to first access the information they need before proceeding to other complimentary or supplementary information available. Besides, these features can slow down information access.
Using these features does not guarantee visibility of information under the clicks hence can greatly compromise your SEO visibility.
5. Avoid Keyword Stuffing
While using keywords in your content is important for search Engine Optimization, you need to be careful with their use. For maximum SEO benefits, ensure that the keywords used are relevant to the content on that particular page.
Remarkably, most search algorithms are sophisticated enough to detect any stuffing or inappropriate use of keywords. In fact, your website, page or that particular content could be penalized for inappropriate use of keywords.
Always remember that keywords should be used naturally and seamlessly in the content. To enhance keyword use, you can focus on using specific words in headers, image alt tags, title tags and URLs and then sparingly using them in the main text.
Keep a Balance Between User Experience and SEO!
It is possible to achieve a balance between SEO and user experience. In fact, majority of measures taken to enhance a website’s usability also enhance its search visibility. You do not have to compromise one for another. Ensure you take measures that guarantee a balance of both.
If you know more tips about how to keep a balance between User Experience and SEO, please let us know.