Visual Brand Guidelines | Island Media Management

Visual
Brand Guidelines

Visual Brand Guidelines set the standards for the usage and application of your brand's key visual elements such as fonts, colors and logos. They provide detailed instructions for staff such as social media managers and graphic designers and third-party service providers such as marketing and advertising firms on how to express your brand visually with consistency and clarity.

Get started with Visual Brand Guidelines!

Why are
Visual Brand Guidelines Important?

Before starting any digital marketing work for our clients, we always request the brand guidelines and visual brand guidelines. This is to ensure that we deliver a consistent brand message for our clients. Having these documents in place allows you to easily communicate the right fonts, colors, tones and message for your staff and third parties to successfully represent your brand.

Successful branding relies on consistency.

Get started today!

What should be included?

Depending on your business types and the kinds of channels you would be advertising/ promoting with, the following are some of the deliverables that should be included in your Visual Brand Guidelines:

-Brief introduction and core brand statement
- Logos (including stacked and unstacked)
- Logo Variations
- Colors
- Typography
- Visual Elements
- Stationery
- Presentation
- Outdoor Advertising
- Online Promotions
- Apparel
- Photos

Get in touch with us today to develop your visual brand guidelines.

Brand
Consistency

Having a Visual Brand Guideline document means that anybody who works with your business understands your visual brand identity.

Quicker
Ad Creation

When your visuals, fonts and logos are set - creating artwork for your business becomes a quick and simplified process.

Build
Trust

Build trust with your clients through consistent brand delivery.

International
Experience

Our team is led by experts in branding & strategy, with years of international experience.

Native
English

Deliver your message, the right way. Our team are native English speakers and can help you to distill a clear brand message.

Industry
Experience

Industry specific experience in tourism and hospitality.

Clear
& Transparent

Clear pricing upfront. No surprises.

Ongoing
Support

Our team can assist you with all aspects of your marketing deliverables needed post branding.

Visual Brand
Guidelines