Visual Brand Guidelines Purpose

Why do I need a style guide?

Build trust with your clients through consistent brand delivery.

Before starting any digital marketing work for our clients, we always request brand guidelines and visual brand guidelines. This is to ensure that we deliver a consistent brand message for our clients. Having these documents in place allows you to easily communicate the right fonts, colors, tones, and message for your staff and third parties to successfully represent your brand.

Successful branding relies on consistency.

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What should be included?

The core elements of your Visual Brand Guidelines should include the following:

Depending on your business types and the kinds of channels you would be advertising/ promoting with, the following are some of the deliverables that should be included in your Visual Brand Guidelines:

  • Brand Statement
  • Logos
  • Colors
  • Typography
  • Visual Elements
  • Application Examples
Let's work together

Determine your visual brand identity.

Get started now. Contact us for more information on creating a style guide for your business.

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Why Island Media

International Experience
Our team is led by experts in branding & strategy, with years of international experience.
Native English
Deliver your message, the right way. Our team are native English speakers and can help you to distill a clear brand message.
Industry Experience
Industry specific experience in a wide range of industries and business models.
Clear & Transparent
Clear pricing upfront. No surprises.

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