As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.
Those are some of the social media platforms that are very familiar to the largest number of users around the world. Until today, Facebook and Instagram have won the social media market share, followed by Twitter.
This can also be seen from the number of daily active users on Facebook in 2020 which has reacehed 1.84 billion people, with an average time spending of at least 35 minutes. Meanwhile, the number of daily active users for Instagram in the same year has reached 500 million. On each day, all users upload a combined number of more than 100 million photos or videos.
With a large number of daily users, it can be ascertained that the content that appears varies in topics — ranging from food & drink, fashion, art, news and politics to even content containing fake news (hoax). Therefore, a good question arises: What is considered to be a high quality content on social media? Is it something that is trending and viral or is it just a collection of good photos and videos?
Here we will discuss 4 criteria, that can guide you to create high quality content on social media.
1. The post follows the rules and ethics of use of the social media platform
The first and foremost important thing is that the content or message conveyed through the content does not conflict with the rules or guidelines of the social media platform itself.
Even if the content you upload will only contain products or services from a brand / brand that you want to sell, it is advisable to pay attention to the rules and guidelines set by each social media platform. If you violate it, the sanctions you will receive include removal of content or even the removal of the account.
Photos, writing, and content that are uploaded should uphold these rules so that you do not haphazardly risk your brand or business.
2. The post is original or is a repost with attribution given to the original poster
The content or message conveyed through the post is original, in the sense that it does not imitate or even plagiarize an existing content. Originality is indeed very difficult to enforce in the digital world, especially because access to creative platforms is easy and open, and works under creative common license can be downloaded from anywhere.
As a result, people can mistake an original inspiration with plagiarized content. Some content creators only focus on posting content without willing to give credit to the original content creator. This can lead to ethical or even legal consequences such as if the original content owner files a lawsuit for such plagiarism.
So, please be mindful before you repost anything. Ensure enough time for research to avoid accidentally committing plagiarism.
3. The post is useful to viewers and adheres to the truth
Any type of content that we share can and should be beneficial, or spread truth to every one who views it. In this era of openness, it is alwayys possible for negativity or untrue facts to easily spread across the social media space.
It is situations like this that push content creators to be more creative in making works or brand promotion beneficial, relevant, and helpful to viewers. Some content creators take advantage of negativity and sensitive issues to quickly generate a response from viewers, but this is not sustainable.
However, time after time, it is shown that the ability of content creators to produce useful content, spreading truthful messages and entertainment will determine the final quality of the content.
4. Routinely evaluate the quality of the content
Routine evaluations of the quality of content will push us further to a more optimized content style. Some content creators don't understand the importance of evaluation after uploading content. It is through the evaluation stage that we can obtain valuable insights and knowledge about our audience.
By conducting regular evaluation, we can understand what the world actually needs to see and hear. Starting from evaluating the existing data on demographics, location and target market, we can customize content that is more suited to our desired, ideal audiences. Content evaluation can also potentially help us to avoid legal or ethical problems that arise from our content creation activity in the future.
So here are the 4 criteria that can be used to measure the quality of your content, which you can apply on almost all social media platforms.