Google says that 40% of optimized websites regress within 6 month of launch – this is in terms of site speed and performance. Research further shows that over 50% of website security breaches are due to outdates plugins. Regular website maintenance ensures that your website is backed up, secured and continuously updated.
This is especially relevant for WordPress sites – why is this? WordPress dominates the website platforms market. If a hacker finds that an outdated plugin is easy to breach – this then gives him access to potentially thousands of websites that are not regularly updated. Any website is vulnerable to attack if it is not regularly maintained. Always put website maintenance to your regular schedule.
Here are our top four reasons on why you should have a regular website maintenance.
Ensuring that your website is regularly backed up means having a real time updated copy of all of your website files. This means that if your website is hacked, breaks, or otherwise needs to be restored to a previous version that you have this in place. Please do not rely on your hosting provider to back up your website – while most will include a backup service in their hosting subscription these are often intermittent, incomplete or in the worst cases non existent.
In the digital era, many (if not most) businesses rely heavily on their websites for lead generation or e-commerce transactions. Think of the loss of revenue your business could experience if your website goes down and you are not able to restore this within 1 hour, 1 day or 1 week. For many businesses this down time can cost them thousands of dollars.
Websites don’t maintain themselves. Just as your mobile phone regularly asks you to update to the latest software version – your website needs to be constantly updated to align with changes in the digital landscape. This is to keep up with changes to browsers, devices, search algorithms and more.
The most fundamental website performance issue we encounter is changes to website speed. Browsers are constantly changing and updating to ensure that content is served faster, easier and without glitches to expectant users. This means that as they change the way they serve your content – you need to change what you feed them. Code that is fast today, may not be fast in 6 months time.
As we mentioned above, outdated plugins are the cause of almost half of all security breaches. As hackers find ways to breach their security, plugins update with security patches to block this onslaught. If you do not keep your plugins updated, you make your website very vulnerable to attack.
However, setting plugins in to auto-update may break the functionality of your site. Ensuring that these are regularly maintained in line with ensuring your website functionality remains intact is vital.
Outdated websites are bad for user experience. This comes in many forms – the latest Google research shows that websites that take more than 3 seconds to load on mobile are likely to loose at least 53% of their traffic. A slow website is bad for user experience as users are impatient to wait for the website to load.
Outdated content (such as dates, prices, years etc) is a very poor quality signal and is likely to make your users feel that they cannot trust any of the content on your website to be relevant in 2020.
Broken elements, links, contact forms that don’t work all lead users to leave your website and reduce the opportunity for your business to convert.
Start your website maintenance today.
Ensuring that your number one marketing tool, your website, is consistently maintained is vital to your digital marketing success in 2020. Get in touch with our team for more information on how we can assist you in maintaining your website.