How It Works?
Video ads are displayed on YouTube and across Google's platform and partners via Google Ads.
With over 1 billion users, available in 60+ languages and in 70+ countries, YouTube serves the perfect platform to deliver content from all over the world. In addition, Google's Display Network is unrivaled in terms of its reachability, with up to 90% of Internet users reachable through 2 million sites and apps combined.
Target Your Market
By targeting your video ads on YouTube and the Google Display Network, you can advertise to consumers at moments that matter.
With a wide variety of targeting methods available to you - such as demographic groups, interests, placements, and remarketing lists - you can reach specific or niche audiences based on who they are, what they're interested in, and what content they're viewing.
YouTube Ads Types
Video ads that display before, during or after videos in Youtube. Viewers are able to skip the ad after 5 seconds has elapsed.
Non-skippable in-stream ads
Similar to in-stream video ads that play before, during or after a video, with the exception that viewers will not be able to skip the ad. The caveat is that your video ad has to be 15 seconds or shorter.
As the name suggests, Discovery Ads are thumbnails of your video along with text that appears on locations where viewers are discovering or searching through videos on YouTube. These can appear next to YouTube search results, next to related videos section and on the homepage of YouTube app on mobile.
Bumper ads are limited to 6 seconds or shorter that play before, during or after another video without the viewer having the option to skip them. These ads will appear on YouTube and Google's partner sites
Outstream Ads are exclusively displayed on mobile devices (phones and tablets) on YouTube's partner sites and within the app itself.